The OSE (Optimized Search Engine) is an important tool to get web traffic directed to your site. It will search for key words within an article you wrote and then compare them to see if they fit the requisits given to the search engine. And if you are a web journalist this is absolutely vital.
Why?
Well, you want to get recognized don't you? You might have an amazing article but no one will read it because they can't find it. The internet is pretty big, and truthfully the topic of your article will probably be covered by billions of other people too. Also most news sites get their main traffic through OSEs, like Google.
Of course, you can't just use popular keywords to get your article out there. That's only a first step. The next step is getting your work to rank higher in the OSEs list of results.
For example, you might be searching for "Oompa-Loompa Land" and once you typed those words into the Google search box and clicked enter you'll get an infinite amount of results. Chances are you will click on a link on the first page rather than go to the 48th page of results. Am I right?
So that your blog ranks higher on the search engine list you have to get people to link to your article. That will increase popularity and the value of your article.
So get cracking and use the Google Adwords (a site that tells allows you to know which are the keywords that are trending right now). And be sure to link to this blog post :)
Cheers!
